Thai Airways International Public: and major travel agencies in Japan, South Korea and Australia move forward together to promote land-based tourism

Thai Airways International Public Company Limited recently held a networking conference under the theme “THAI Networking: Discover Brand New Sky” attended by key local and overseas travel agencies from Japan, South Korea and Australia. . Mastercard was the official sponsor of this event along with other top sponsors such as the Peninsula Bangkok, Jim Thompson, TCEB and ERB. The event was chaired by Mr. Nond Kalinta, Chief Commercial Officer of THAI, the executives of THAI Management along with notable personalities from Thailand’s tourism and travel industry partners such as TAT, TCEB and ATTA at the Peninsula Bangkok .

Mr. Nond Kalinta said that THAI is ready to move forward to regain the trust of local and overseas travel agencies and partners, especially those from Japan, South Korea and Australia who account for a significant portion of income from THAI. The conference further underscores THAI’s readiness as a national carrier by emphasizing the areas of sales, marketing and revenue strategies to coincide with government policy to welcome tourists back to the country. All attendees were introduced to new THAI products and services as well as proactive company updates. THAI’s main pillar marketing strategies have been highlighted as follows:

· Feasible Products and Enhanced Services: Viable aircraft selections will coincide with destinations to generate sustainable revenue and benefits. THAI also works closely with Star Alliance, partner airlines and THAI Smile Airways to effectively improve the route network for international and domestic destinations. Participants were also informed of the growing number of ticket bookings which reached 80-90% in European destinations in April 2022.

· Revenue and inventory management: Sales distribution will be further improved through collaboration with travel agencies and online channels. Pricing will be more streamlined, salable and competitive for all potential customer segments with a variety of selections.

· Cargo Revenue Manager: THAI Cargo plans to increase production in all potential markets as well as explore potential new customers. Partnership opportunities will also be taken advantage of. Over the past year, THAI Cargo has been continuously productive. In March 2022, its turnover is higher than that of the same period of the previous year.

· Profitable distribution channels: THAI increases its efficiency in revenue generation by focusing on high potential destinations through strategic sales and marketing plans. Suvanarbhumi Airport will be a hub for connectivity from Thailand’s domestic destinations to Australia, North, South and Southeast Asia, via THAI Smile Airways, and to Europe and the West Asia. THAI recently announced its 2022 summer flight schedule which includes 34 destinations worldwide.

· Customer & Marketing: A customer-centric approach with transparent differentiation is central and a key factor when designing THAI’s products and services. New products and services will also be introduced every moment of their smooth-as-silk journey. Digital marketing will be widely used based on core customer network behaviors to ensure better experience of access, engagement, personalization, connection and collaboration. This will be implemented with enhanced permanent content, social media harmonization and a modern personalization service platform.

In addition, new products and services will also be introduced, such as exclusive privileges for Royal Orchid Plus members, pre-selected meal service for Royal Silk Class passengers and enhanced in-flight entertainment. THAI is also collaborating with Doi Tung, the Mae Fah Luang Foundation, to reflect our efforts to support and initiate lasting change through the creation of “Black Silk Blend”, the special coffee exclusively blended for THAI, which will be served on board for Royal Silk class passengers.


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